Snowball Effect v2 update is a complete overhaul of the existing game. To address a number of design issues I started revitilizing the overall feel of the game. Instead of being very level & objective based game, Snowball Effect is now an infinite runner, with the feel of old racing games from the NES era. You need to move to dodge obstacles, and to collide into objects that give you resources.
The objective of the game is to get as far as you can, completing challenges to unlock new abilities. As you collect coins, you can also buy items to increase your chances of survival. The game is out for both iOS & Android at the free tier. It contains in app purchases of a cosmetic nature.